Finished ad films for Sulka Labs clients, at testing speed.
Sulka Labs sells disciplined, human-led buying. The two sample spots below sell that promise in the brand's own voice, with the working frames that built each film beside it.
A night control room where a brand's ad spend is physical machinery. One operator resets five brass levers in a single practiced sweep, and a dark wall of lamps ignites district by district. Hands on the levers the whole way; never autopilot.
An 1849 assay office, played straight. A prospector hauls in pans of gravel; the assayer pushes the biggest pan aside unweighed, splits one dull stone from her pocket, and a gold vein runs clean through it. Panning everything is spraying spend. The assay is the audit.
Two stills for Sulka Labs, each its own idea with its own line, set in one shared type system. They run as paid social statics, landing-page heroes and deck covers.
Sulka Labs publishes its own scoreboard, and these are the figures on sulkalabs.com today. The record below them is the brand's own case log, verbatim. Together they are the data this page's strategy is built on.
| Platform | The result, in the brand's words | ROAS | Window |
|---|---|---|---|
| Google Ads | $754K revenue for a new brand, scaled from $1K to $30K+ a month in spend, 15,000+ new customers | 3.8x | New launch |
| Google Ads | $390K first-month revenue after a full overhaul; $100K+ of wasted spend eliminated | 5.14x | 1 month |
| Meta Ads | $1.2M Meta revenue in the first year; AOV lifted from $30 to $58; 40M+ impressions | 3.79x | First year |
| Amazon Ads | Revenue doubled in 60 days on a ~$20K monthly budget; ROAS lifted from 2.78x | 4.97x | 90 days |
| Meta Ads | 75% AOV increase and a 56% lift in conversion rate after repositioning against corporate rivals | 3.81x | 12 months |
THE LOG · five engagements from the Sulka Labs case studies page, figures unchanged
Sulka Labs runs structured creative testing on every platform it manages. Drag the throttle: the more concepts enter the test line each week, the more winners the system finds before an account plateaus.
DRAG THE THROTTLE · CONCEPTS TESTED PER WEEK
THE MATH · an illustration of testing throughput, drawn from the way Sulka Labs describes its own workflow; not a projection
Sulka Labs buys across Google, Meta, Amazon, TikTok and ChatGPT placements. Slide the faders to mix a client's spend; watch how much of the mix runs on lanes where fresh creative decides the outcome.
CREATIVE-DECIDED SHARE · 68% of this mix runs where the ad itself, not the bid, decides the outcome. That is the share RitualAds keeps supplied.
Sulka Labs' own pages name creative testing as the mechanism on Meta and TikTok, and its only creative offer today is static ads. The buying system is hungry; RitualAds is the kitchen. Each move is tied to a number above.
Finished films and cutdowns per client, per angle, delivered on the cadence the testing workflow consumes them. The line never starves, winners surface sooner, and scaling never waits on an edit.
THE TIE · "structured creative testing" is step two of the Sulka Labs method
The 75% AOV case was won by repositioning, not bidding. For every client, a system of distinct angles like the two films above: concepted, filmed and shipped as a set, ready to test against each other.
THE TIE · repositioning drove the 75% AOV and 56% conversion lifts
Sulka Labs is already buying ChatGPT placements before rivals arrive. New shelves reward native formats; RitualAds builds the first wave of them, so early position comes with creative made for the format.
THE TIE · "before your competitors arrive" is the brand's own ChatGPT pitch
RitualAds has shipped this work for e-commerce and consumer brands already. Engagements from the record; each film plays here, and each card opens its full case study.
PRESS PLAY · THE FINISHED FILM
In · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.
Out · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.
The result · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts. "Without you guys, this ad is not even going to air. You've smashed it!" · Temple & Webster
PRESS PLAY · THE FINISHED FILM
In · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.
Out · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.
The result · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history. "This could rewrite the playbook for sports marketing." · Marla Tellez, Fox News
PRESS PLAY · THE FINISHED FILM
In · Quinn Halleck teamed up with Cuebric and Disguise to create two case studies in just two days.
Out · Layered 2.7D environments running in Disguise instead of fully built 3D worlds: real-time parallax and camera interaction with minimal setup.
The result · Two case studies in two days.
Sulka Labs can start small or start standing. Each shape is scoped together, case by case.
A single client, a single launch: the angle system, the films, the cutdowns and the stills, shipped as one package like this page.
A creative sprint across the client roster: every active account gets its house of angles, refreshed as the tests report back.
A standing creative line beside the buying desk: films arrive on the testing cadence, and no account ever waits on an edit.
THE CLOCK · a first slate for one Sulka Labs client can be live on a page like this one inside a week.
RitualAds is the engine behind campaigns and previsualizations for brands from Coca-Cola to Reebok.
NEXT · The meeting takes thirty minutes.